Company Websites
When hunting for your first professional role, focusing only on job boards and LinkedIn is tempting. But there’s another valuable resource that often gets overlooked—company websites. Company career pages give you direct access to open roles and offer insights into an employer’s culture and values.
In this lesson, I’ll show you how to leverage company websites effectively to uncover job opportunities that align with your career goals.
Why use company websites and career pages?
Direct access to job listings
Company websites are often the first place new job openings are posted. Many companies update their career pages before using job boards, meaning you’ll have early access to listings that others might miss.
Insider Tip
Some companies post only on their websites—no job boards included. Make it a habit to check these pages often so you can be the first to send in your application.
Insight into company culture
Exploring a company’s website provides much more than job listings—it gives you the scoop on the company’s vibe, what it stands for, and the perks it offers. Some companies even showcase testimonials or videos from current employees.
Don’t
Don’t skip this research step. You want to ensure that the company’s work environment aligns with what you’re looking for in a job. Reading employee testimonials or viewing media content can help you avoid applying to a company with a culture that doesn’t suit your interests.
Tailored applications
Applying through a company’s site often lets you customize your application more directly. You can tweak your resume and cover letter to speak directly to the job you’re eyeing and even complete additional assessments or questionnaires that can highlight your strengths.
How to use company websites effectively
Step 1: Identify target companies
Start by creating a list of companies where you’d love to work. Consider the industry, size, and location that align with your career goals. Think about what matters to you—cool products, awesome training, or maybe their values; this step will help you narrow your search.
Step 2: Research the company
Before diving into job listings, familiarize yourself with the company’s products, services, and values. This will help you decide if it’s your kind of place and arm you with information to personalize your applications.
How to research a company:
- Visit their “About Us” or “Our Mission” page to understand what drives the organization.
- Check out any media or press releases to learn about recent company achievements.
- Read employee testimonials, if available, to get a sense of the company culture.
Insider Tip
In your cover letter, mention something specific you’ve learned about the company during your research—this shows you’ve done your homework and are genuinely interested in the role.
Step 3: Locate the career page
Most companies have a dedicated career or job opportunities page, typically found in the top menu navigation or at the bottom of their homepage.
How to find career pages:
- Check the menu tab and website’s footer for links to job postings.
- Use the site’s search bar to find career-related pages.
- Look under tabs like “Work with Us,” “Careers,” “Job Openings,” or “Join Our Team.”
Step 4: Browse job listings
Once you’re on the career page, start exploring open positions. Look carefully at job descriptions, required qualifications, and specific application instructions.
How to optimize your search:
- Use filters to search by job title, location, or department.
- Look for entry-level positions or internships geared toward applicants with minimal experience.
- Pay attention to job posting dates so you can prioritize applying to fresh listings.
Don’t
Don’t apply for positions you’re not qualified for while trying to get your foot in the door. Focus on roles where you can bring value and grow.
Step 5: Tailor your application
When you apply directly through a company’s career page, always personalize your resume and cover letter. Show how your skills align with the job description and why you’re excited about the company.
How to customize your application:
- Address the hiring manager by name, if possible.
- Reference key points from the job description and company values.
- Highlight your experiences and skills that directly relate to the role.
Insider Tip
Some companies may ask for extra stuff like a portfolio, work samples, or short responses. Make sure you submit everything requested to avoid being disqualified.
Step 6: Monitor for new opportunities
Even if the company doesn’t have a job opening that matches your skill set, you can still stay proactive.
How to stay updated:
- Regularly check their career page, especially if you’re particularly interested in the organization.
- If available, sign up for job alerts so you’re notified when new roles are posted.
- Follow the company on social media platforms like LinkedIn, Twitter, or Instagram to stay informed about job openings and company updates.
Key Takeaways
- Company websites often post job openings before third-party job boards, giving you a head start on new opportunities.
- Use career, mission, and press release pages to help determine whether the organization is a good fit for you.
- Tailor your resume and cover letter to reflect the specific job and company values—this is crucial when applying through a company’s website.
- Don’t overlook additional materials or assessments that some companies require—these can make or break your application.
- Set up job alerts or follow companies on social media to keep up with new job opportunities.