Though you’re probably well-versed in social media etiquette, LinkedIn isn’t like other social networking platforms. It has unique career-focused customs and unspoken rules that you’ll need to be aware of to navigate successfully. Mastering LinkedIn etiquette helps you build a reputation as someone who’s professional, respectful, and ready for new opportunities.
In this lesson, I’ll cover the essential dos and don’ts of LinkedIn etiquette—especially for young professionals starting out.
The dos of LinkedIn
Personalize those connection requests
Why Sending out a generic connection request signals that you’re not invested in the relationship. A personalized note shows you’ve put thought into why you want to connect.
How Write a short, thoughtful message explaining how you know the person or why you’d like to connect. Mention mutual connections, shared interests, or relevant experiences to create a sense of familiarity.
Example: Hi [Name], I’m a recent [Your Major] graduate from [Your University] and noticed we share a passion for [Industry]. I’d love to connect and learn more about your experiences in [Field].
Keep your profile professional
Why First impressions count— a lot— and your LinkedIn profile is often the first thing recruiters and potential employers will see.
How Use a professional photo, maintain a clean and concise headline, and keep your About and Experience sections focused on your career goals.
Insider Tip
Your profile photo should be current and professional but not necessarily overly formal. Match your outfit’s vibe to your industry—think more polished for finance and slightly more relaxed for creative fields.
Engage thoughtfully with your network
Why Regular engagement keeps you visible to your network and leads to new relationships.
How Like, comment on, and share posts related to your industry. Congratulate connections on their achievements and participate in discussions. Take the time to write thoughtful comments that add value to discussions instead of just agreeing with what’s been said.
Insider Tip
Instead of a generic “Congrats!” comment, try something more personal like, “Congratulations on this achievement, [Name]! I’d love to hear more about how you approached [specific aspect].”
Send thank-you messages
Why Gratitude is a small gesture that goes a long way. It shows professionalism and leaves a positive impression.
How After someone accepts your connection request, provides a recommendation, or offers help, send a quick thank-you message to show your appreciation.
Example: Thank you for connecting, [Name]! I appreciate you taking the time to connect, and look forward to learning more from your posts.
Use LinkedIn’s job alerts and “Easy Apply” features
Why LinkedIn’s job alerts and “Easy Apply” features streamline your job search and ensure you don’t miss out on opportunities.
How Set up job alerts for positions that match your skills and interests, and use the “Easy Apply” option where possible for quick submissions.
Don’t
Don’t expect magic to happen when applying to countless jobs by hitting the easy-apply button. If you can do it, so can the 4 million others who will graduate from college this year. It’s the extra steps described throughout the course that will lead to results!
Be mindful of your activity
Why Everything you do on LinkedIn contributes to your professional brand.
How Think before you post, comment, or endorse. Make sure your activities reflect your professional goals and values.
Don’t
Don’t flood your network. Limit your posts to meaningful updates or insights. Bombarding connections with too many posts or notifications can make you seem less focused (and may even irritate others).
LinkedIn don’ts to dodge
Don’t treat LinkedIn like Facebook or Instagram
Why LinkedIn is a professional platform, and the content you share should reflect that.
How Avoid sharing overly personal content, memes, or casual updates that belong on other social media platforms. Stick to posts related to your career, industry, or personal development.
Don’t spam connections with requests
Why Bombarding connections with multiple requests (for recommendations, endorsements, or job leads) can be off-putting and may lead to your connection removing you.
How Be selective and considerate when asking for favors. Only request endorsements or recommendations from people familiar with your work, and be sure to reciprocate where appropriate.
Don’t be passive
Why LinkedIn is a platform for active engagement. Don’t let your profile gather dust; it conveys that you aren’t serious about building professional connections.
How Update your profile regularly, share content, and engage with your connections. This keeps your profile relevant and demonstrates that you’re serious about your career.
Don’t over-promote yourself
Why While it’s important to showcase your achievements, being overly self-promotional can be off-putting.
How Balance sharing your successes by offering industry insights, congratulating others on their achievements, and contributing to discussions in a meaningful way.
Don’t engage in divisive topics
Why LinkedIn is a professional platform where the focus should remain on career-related content. Discussing topics like religion, politics, or other divisive subjects will alienate potential connections or create an unfavorable impression.
How Keep your posts, comments, and messages focused on your industry, professional experiences, and career goals. Save discussions on sensitive topics for other platforms more suited to personal opinions.
Key Takeaways
Personalize connection requests: Adding a thoughtful note increases your chances of building meaningful relationships.
Keep it professional: Treat LinkedIn as your public professional image. Avoid content that doesn’t align with your career goals.
Engage regularly: Consistent, thoughtful engagement with your network keeps you visible and helps build stronger professional relationships.
Gratitude matters: Send thank-you messages to show appreciation for recommendations or connection requests.
Avoid spamming: Be selective and considerate when asking for endorsements or favors, and always offer value in return.
Stay active: Regular updates and interaction signal you’re engaged and serious about your career.
Avoid sensitive topics: Keep your posts and interactions focused on your industry and professional goals.
