Relationships & Referrals
The best opportunities often emerge through personal connections and referrals. It’s not just about “what you know,” but “who you know” that can open doors to unadvertised jobs. In this lesson, I’ll show you how to build strong relationships, leverage referrals, and make meaningful connections that can accelerate your career.
Why your network matters
For access to the hidden job market
It’s estimated that up to 70% of job openings are never publicly advertised. These “hidden” jobs are filled through internal referrals, word of mouth, and personal connections. By developing a professional network, you can gain direct access to these roles.
Insider Tip
Stay in touch with former colleagues, classmates, and internship supervisors. A simple check-in or lunch invitation could lead to hearing about a new role that’s just opened up.
For trust and credibility
Referrals come from people the employer already knows and trusts, which can significantly increase your chances of being hired. When someone vouches for you, it bypasses some of the scrutiny applied to candidates who come through traditional channels.
Don’t
Don’t hesitate to ask for a referral just because you haven’t spoken to the person recently. A thoughtful, respectful approach can rekindle professional connections.
For mentorship and growth opportunities
Networking is more than job hunting; it’s about finding mentors who can guide you as your career evolves. Mentorship from experienced professionals can provide valuable guidance as you navigate the early stages of your career.
Who should you leverage for referrals?
To make the most of networking and referrals, it’s essential to identify the key people in your network who can help you access job opportunities. Here’s a comprehensive overview of who to approach for referrals:
Friends and family
They know you, they love you, and they’re ready to help. Your friends and family may have connections in industries or companies that align with your career goals.
Insider Tip
Find opportunities to reconnect with people who’ve seen your work ethic up close, even if they’re not directly in your industry. You might be surprised at how many connections can be made through one degree of separation.
Former professors and academic advisors
Professors and academic advisors often have extensive networks in their respective fields and can vouch for your skills and academic achievements.
College career centers
Career centers are specifically designed to help students and recent grads find job opportunities. They often have connections with employers looking to hire new graduates.
Alumni networks
Alumni are often willing to help fellow grads. They can offer advice, referrals, and sometimes even job opportunities.
Previous internship supervisors
These are the people who know your work ethic and skills firsthand. They can provide strong recommendations and connect you with other professionals in their network.
Professional associations and industry groups
These organizations are buzzing with professionals who share your career interests. They often have job boards, networking events, and connections that can be invaluable in your job search.
Social media connections
Platforms like LinkedIn allow you to connect with professionals in your desired field, including those you don’t know personally. These connections can lead to valuable referrals.
How to ask for referrals
Specifically and clearly!
When requesting a referral, be specific about the role you’re interested in and why you’re a good fit. This clarity will make it easier for the person to advocate for you.
Provide supporting materials
Always attach your resume or a brief summary of your qualifications, making it comfortable and convenient for the person referring you to speak knowledgeably about your strengths.
Show gratitude
Whether or not the referral results in a job, always express your appreciation. Maintaining a positive relationship will keep the door open for future opportunities.
Best practices
Actively participate in networking groups
Joining networking groups isn’t enough—you need to actively participate. Engaging in discussions, attending events, and sharing your knowledge will help you develop meaningful relationships.
Follow-up after events
After a networking event, follow up with the people you’ve met. A personalized message or LinkedIn connection can solidify the relationship and keep you on their radar.
Offer value
Networking is about building mutually beneficial relationships. Look for ways to offer value to the people you’re connecting with, whether sharing helpful resources, making introductions, or offering feedback on a project.
Key Takeaways
- Relationships and referrals can unlock hidden job opportunities, giving you access to positions that are never posted publicly.
- Be clear and specific when asking for referrals, and always provide supporting materials to make it easy for the person to help you.
- Show gratitude and maintain relationships even after the initial referral. Networking is about building long-term connections, not just immediate results.